HOLD is a peer-to-peer lending platform that provides instant cash advances against cryptocurrency collateral. Hold allows members to leverage their crypto-assets as collateral to obtain fiat whenever they need it, saving them from selling the cryptos they hold dear. Cash Advances are instant and can be used globally through the HOLD prepaid card and mobile app.

The HOLD token is an ERC20 token based on Ethereum whose primary purpose is to allow a membership system, provide a cashback program and pay additional incentives to lenders through a status level program.

Although 'HOLD' was the ticker assigned at the deployment of the HOLD Token's smart contract, it is also in use by another asset with a larger market presence and higher trading volume on major exchanges. To avoid confusion in the marketplace, the alternative ticker 'HOLDCO' has been adopted for this token. This designation ensures that assets are distinctly identified.