Highstreet (HIGH) is the native token of a decentralized commerce-centric play-to-earn metaverse built with virtual reality (VR) support. The project aims to define the new generation of retail and offers an effortless, secure, and entertaining way of making online purchases. Apart from realizing a two-way currency flow within physical and virtual worlds, Highstreet (HIGH) introduces a market where in-game items can be redeemed for real-life products.

HIGH is considered a governance-heavy token, giving gamers an opportunity to vote on major decisions on the platform, profit through stacking, and buy products on the marketplace. HIGH is paid to owners of properties in taxes and is also obtainable through participation in metaverse’s special events. Apart from HIGH, the game features a utility token STREET, acquired through completing various tasks in the game. STREET serves as the primary currency facilitating commerce in the game and can be used to buy armor, weapons, heals, travel tickets, and hotel stays.

Highstreet (HIGH) was rebranded from a computer vision company LumiereVR. Established in 2015, it was focusing on elevating retail experience through incorporation of VR technology. The co-founders of LumiereVR and Highstreet are Travis Wu and Jenny Guo.