GRAYLL is focused on crypto-currency markets and tokenized assets. The systems can be applied to anything, for example, commodities, art, real estate, weather metrics, social media trend data and so forth.

GRAYLL services are primarily aimed at retail investors that have little time for FX trading or crypto speculation and investing in the stock market or may have almost no experience doing so in the first place. Retail investors require the services and information usually only available to Ultra High Net Worth (UHNW) individuals.