GPEX is a blockchain-based online platform where users can swap their unused loyalty points, reward points, airline miles, store points, etc, (henceforth referred to as “Brand Points”) which are illiquid into liquid markets such as online gaming platforms, including GPEX yield programs or more simply traded to the native GPX cryptocurrency. On the GPEX platform member’s brand points can be swapped to the GPW stable coin at the value of the points.