GAG Token (GAG) is a cryptoasset used in the Adgager ecosystem, where a verified community of participants (“Gagers”) contributes feedback and evaluations to brand research projects. GAG acts as the reward and value-transfer unit linking research contributors and businesses on the platform. Gagers earn GAG for participating in research activities and sharing insights, with the token intended to encourage ongoing engagement and support ecosystem growth. GAG can be used for benefits within the platform and may be connected to other reward options such as campaigns, events, raffles or cash rewards depending on programme rules. The project states an ambition for GAG to be used as a bilateral reward system across the wider research sector as it expands.
GAG Token (GAG) is a cryptoasset used within the Adgager ecosystem, an online research platform that connects brands with a community of verified participants known as “Gagers”. In this setup, Gagers take part in research projects run for brands and share feedback, ideas and evaluations. GAG is positioned as the value-transfer and reward unit that links research contributors and businesses inside this ecosystem.
Adgager describes itself as a platform that provides customised research for businesses using a verified member community and an AI-powered technology stack. The platform is designed to help brands test and evaluate items such as concepts, products, services, investments and adverts by collecting structured feedback from the Gager community.
GAG is used as a reward and incentive mechanism inside Adgager’s research workflows. Key uses described for the token include:
Rewarding research participation: Gagers earn GAG by taking part in brands’ projects and sharing opinions and insights.
Enabling value transfer within the platform: GAG functions as the medium used to move rewards between research contributors and businesses participating in the ecosystem.
Supporting platform engagement: The token is presented as a way to encourage ongoing activity, including contributions beyond surveys such as content and community participation.
Access to platform benefits and reward options: Earned GAG can be used for benefits within the platform and participants may also have options such as cash rewards, campaigns, events and raffles depending on the platform’s programmes.
Ecosystem expansion goal: Adgager’s stated aim is for GAG to be accepted more broadly as a bilateral reward system across the research sector as the project expands internationally.
GAG Token was developed by Adgager, described as an online research company incorporated in 2017. Adgager states that GAG has been used for years in its closed-loop system as an earning and reward unit before being positioned as a cryptoasset.
The project team includes:
Umut Vural (CEO)
J. Can Onart (CSO)
Sevda Taner (COO)
Yasin Simsek (CTO)
A separate technical team is also described, covering full stack development, backend development, frontend development, business development and blockchain development.