Cheelee (CHEEL) is a governance token launched in 2022 on the Binance Coin platform, specifically on the BNB Smart Chain (BEP20) platform. CHEEL is primarily used to level up NFT glasses within the Cheelee ecosystem and will be required for voting on future features​.

Cheelee itself is a GameFi social media platform that allows users to earn rewards for viewing videos in the app. The platform's main goal is to give users a chance to monetize their time spent on social media. Apart from CHEEL, the Cheelee platform also utilizes an internal utility token known as LEE for all in-app payments​.

The CHEEL token is used within the Cheelee platform for several purposes. It allows users to level up their NFT glasses, an integral part of the platform's user experience. Additionally, CHEEL tokens will be required for users to participate in voting on future features, giving token holders a say in the platform's development.

The Cheelee platform is built with a focus on rewarding users for their activity. By viewing videos in the app, users can earn rewards, thereby monetizing their time spent on social media. This system is intended to open up access to cryptocurrency for all social network users, promoting mass adoption​.