Bloomzed is a global financial network that connects people and business. Their analogy of choice is that of a “financial smartphone”, which should eventually become a “personal financial assistant” for each participant in the system. Just as a smartphone contains many different devices, Bloomzed aims at uniting several software solutions and services together related to payments, transfers, management of all types of electronic finance.

In 2018, the platform introduced their first token, BZT, exchanged to Bloomzed Loyalty Club Tickets (BLCT) in August 2020, with both projects being based on the same smart-contract ERC20. BLCT serves as a “key” to its own MLM loyalty system within the Bloomzed platform.