Big Eyes (BIG) is a community-owned, cat-themed meme coin that operates on the Ethereum blockchain as an ERC-20 token. It's part of a larger project which aims to grow the DeFi ecosystem and contribute to charitable causes​.

The project also plans to release an NFT collection, with NFT holders becoming part of the 'Big Eyes Sushi Crew', a club for those who like to own cute things, participate in fun activities, and enjoy fish-themed events​.

The token is unique among meme coins in that it features no buy tax, no sell tax, and no fees, which could incentivize active transactions with BIG​.

While the Big Eyes (BIG) token's primary use case appears to be speculation, the team behind the project has planned initiatives to grow their community and introduce DeFi products for BIG token holders. The roadmap includes launching a token-swapping platform and a bridge for transferring tokens between different blockchain platforms, efforts reminiscent of other meme coins like Shiba Inu (SHIB).

The Big Eyes project also has a roadmap that outlines a number of stages for its growth and expansion. These stages involve media stunts and marketing to raise the project’s public profile, audits to ensure the token’s smart contract is secure, donations to charities, securing BIG listings on various crypto trading platforms, and designing and selling Big Eyes-themed merchandise​.