Butterfly’s vision is to establish a new era in domain name creation and ownership with the end goal being to create the future of the decentralized Internet for online users. Today, websites are constantly being blocked by hostile state actors. With Butterfly, the users' name lives on the blockchain forever and can't be taken down. The Butterfly Protocol takes control back from centralized authorities and gives it to the people who own the names. When someone acquires a domain name within the Butterfly Protocol, they own it forever or can sell it, lease it or give it away. But that is their choice.