Beauty Chain is a blockchain-based platform focused on the beauty ecosystem providing to the participants' effective ways to build value through the content designed. The Beauty Chain platform has three roles, content creator, content disseminator, and content consumer. The content creator designs quality products to the content disseminator promote the content and reach the content consumer.

The BEC token is the token used in the Beauty Chain ecosystem. BEC token is an Ethereum-based ERC 20 utility token to act as a reward and contribution to the participants of the Beauty Chain network.