Beoble (BBL) is a Web3 social platform designed to facilitate decentralized communication directly between wallets. It aims to enhance user engagement within the Web3 space by offering a set of features that allow users to earn, follow, discover, and benefit from a rewards-based model. The platform places a significant emphasis on user privacy, security, and contributions, highlighting its commitment to being community-owned and operated. Beoble seeks to bridge the gap between Web3 communication capabilities and the user experience found in Web2 platforms, without compromising on privacy and data security. The infrastructure of Beoble includes messaging and social modules, along with APIs and SDKs, to support Web 3.0 services in integrating messaging and social profile functionalities​.

The BBL token is integral to Beoble's chatroom economy, facilitating an innovative system where users earn points through interactions. Active contributors to chatrooms can accumulate shares, which are then used to distribute any generated revenue among members equitably. BBL tokens can be redeemed for a variety of purposes, including purchasing utilities, accessing premium features, engaging in games, or donating to others within the community. This system is designed to reward engagement and participation, fostering a strong community spirit. Additionally, Beoble's infrastructure supports functionalities such as modularized messaging, social profiles, and customer service tools, enhancing the integration of social features within native dApps and improving user engagement and retention.

Beoble was founded in Singapore, with Sungmin Cho, Chanhyeok Yim, and Jungwoo Yun as co-founders. The team also includes Carina Yu as a product designer and Mina Philemon and Sangyeop Jung as software engineers.