AVA, an ERC-20 token, forms the core of the AVA Foundation's efforts to create a decentralized and self-sustaining ecosystem centered around loyalty programs, utilizing blockchain technology. The AVA token is pivotal in granting access to web3-based loyalty initiatives. Holders of this token enjoy various perks, such as payment discounts when using AVA, loyalty rewards, exclusive access to certain features, and additional benefits.

AVA is revolutionizing how loyalty programs operate by rewarding individuals for their active participation in the ecosystem. This includes rewards for activities like making purchases as a customer, contributing to community growth, or supplying goods as a vendor. It powers web3-based loyalty schemes, notably the Smart Program, which can be accessed by staking AVA tokens. This program provides various perks including discounts and loyalty rewards for using AVA as a payment method. Furthermore, AVA is the sole payment option for significant parts of the ecosystem, such as joining the Smart Program or creating new Open Passports and stamps on Travala.com. AVA token holders are also given a voice in decision-making processes in these loyalty programs, with the ability to vote on different proposals. A proposal needs over 50% votes in favor to be approved. As the ecosystem evolves towards greater decentralization, the governance roles of AVA are expected to expand and adapt.

The AVA ecosystem encompasses platforms for trading AVA tokens, as well as wallets for their secure storage. Users can trade AVA on prominent crypto exchanges like Binance, KuCoin, Gate.io, and Bybit. For safekeeping, AVA can be stored in various types of wallets, including mobile wallets, web wallets, and hardware wallets. Notable options for storage include Trust Wallet, Ledger Wallet, Metamask, and Trezor Wallet.

Travala.com was established by co-founders Steven Hipwell, who serves as the COO, Matthew Luczynski as the Chief Strategy Officer, and Juan Otero, who holds the position of CEO.