Ariva (ARV), created by Ariva Co., is a cryptocurrency designed for the travel and tourism industry, aimed at facilitating efficient financial transactions on both a global and local scale. It primarily serves as a digital currency within a network connecting travellers with service providers, enabling the booking of services and sharing of travel experiences, with opportunities to earn ARV. The ARV ecosystem includes Ariva.World, a travel and tourism platform with cryptocurrency payment integration; Ariva.Club, a social network for sharing tourism experiences with crypto rewards; Ariva.Finance, a blockchain-based payment gateway; and Ariva Wonderland, a metaverse platform offering virtual travel and a 'second life' experience. Ariva's goal is to revolutionise the tourism sector through blockchain technology, enhancing both transactional efficiency and user engagement.