Ara is a new content protocol with decentralized rewards and distribution.

The Ara platform uses a peer to peer file system to deliver content through a distributed network, the blockchain to store license transactions for each file, and a decentralized identity for each user and piece of content in the network to ensure all data is secure and not owned by any central authority.

Ara enables any device in the world to become part of a global supercomputer, database, and delivery network all at once by utilizing its unused processing, storage, and bandwidth capacity.

The Ara token is used by publishers, consumers, and users delivering content in the system in exchange for rewards (similar to mining). Publishers use tokens to publish content on to the Ara network. Consumers use them to purchase that content. Peers or Nodes in the network use Ara as a “deposit” to make themselves discoverable and earn more tokens for their work.