1Worls is a digital-data collecting platform. Its objective is to provide users (brands) with the tools for customer behavior studies and opinions. To understand the public needs and wills, users are able to perform Polls, Quizzes, Surveys, and Trivia activities at the 1World platform, also it has a Compare & Contrast system so the user can analyze the Before vs After effect.

The 1WO token is an Ethereum-based (ERC20) cryptocurrency. It is the medium for all payments processed at the 1Worlds platform and allows end users (readers) on the site to earn tokens by collecting points for engagements and contributions within the brands' campaigns.