Dogecoin Led the Pack Among Cryptocurrencies in October With 17 Times Bitcoin's Gains

Elon Musk’s Twitter $44 billion deal drove speculation in the Shiba Inu-themed meme coin, which more than doubled in price during the month.

AccessTimeIconNov 1, 2022 at 2:35 a.m. UTC
Updated Nov 1, 2022 at 4:57 p.m. UTC

Give that DOGE a bone.

Dogecoin (DOGE), the canine-inspired meme token often associated with electric-vehicle-tycoon-turned-Twitter-owner Elon Musk, was the top performer in October among the 150 digital assets in the CoinDesk Market Index (CMI).

The DOGE price rose 101% during the month, vastly outpacing the 7% climb in the CMI overall. Bitcoin (BTC), the largest cryptocurrency by market value, was up 5.5% on the month, while ether (ETH) gained 18%.

(CoinDesk Research)
(CoinDesk Research)

Digital-asset analysts attributed the big jump in DOGE to Musk’s dramatic $44 billion takeover of Twitter – ostensibly tied to speculation that the deal might somehow, eventually, bring value or utility to the Dogecoin blockchain and its eponymous cryptocurrency.

During a May 2021 appearance on NBC’s “Saturday Night Live,” Musk used the line, “Call me the Dogefather.” And in January 2021, Musk used Twitter to send out an image of himself holding up a Shiba Inu puppy – the dog breed that inspired dogecoin.

Musk at one point suggested – perhaps in jest, perhaps not – charging 0.1 DOGE per tweet.

Dogecoin rose “on the back of excitement over Elon Musk's takeover of Twitter,” the digital-asset investment fund QCP Capital wrote Monday in a note on Telegram. “Musk's tweets have created price swings in the past, even suggesting using DOGE as payment for a Twitter subscription.”

Katie Talati, head of research at crypto asset-management firm Arca Funds, said dogecoin’s recent trading spikes “have very much been speculation-driven,” similar to last year’s frenzy in meme stocks.

“It's the same way as people trading GameStop and AMC,” Talati said. “It’s a token that drove a lot of retail interest.”

CoinDesk Market Index constituents

Among the CMI index constituents, Mask Network’s MASK token was the second-best performer in October, with a 96% return, followed by the decentralized crypto exchange SushiSwap’s SUSHI token, which surged 45%. SushiSwap’s decentralized autonomous organization (DAO) approved a restructuring last week.

Ether’s monthly return was fueled partly by a short squeeze last week. The cryptocurrency has benefited from fresh speculation following the Ethereum blockchain’s Merge last month, which shifted the network to a more energy-efficient “proof-of-stake” network. The change also drastically reduced the pace at which the blockchain is producing new tokens – implying less overall supply.

Bitcoin’s return during the month was more muted, but bulls were enthused by its price jump above $20,000 for the first time in 18 days.

Talati attributed ETH’s outperformance over BTC to “market structure,” given that more traders had been betting against ETH than BTC – and not an indication of“anything fundamentally shifting.”

“Bitcoin doesn't really have a strong narrative right now, whereas ETH still does have the Merge narrative,” she said.

October’s losses

Rally (RLY), an ERC-20 token, was the biggest loser in the CMI, falling 33% in October.

The insolvent crypto lending platform Celsius Network’s native token CEL lost 27%, amid reports that its former CEO, Alex Mashinsky, withdrew $10 million in the weeks before the company froze customer accounts.

Another big loser was Terra Luna Classic’s LUNC token, which also lost 31% during the month – potentially dashing hopes among traders who had hoped for a recovery following the network’s collapse in May.

LUNA, the native coin of the Terra 2.0 blockchain, the fork that emerged from Terra Classic, slid around 1% during the month. Its controversial co-founder, Do Kwon, denied claims in October that he is on the run from law enforcement, despite Interpol issuing a “red notice” for his arrest in September. Earlier this month, Terra’s developers attempted to revive the LUNA ecosystem and increase user activity with the token.

What’s ahead in November? Talati said the World Cup could spark interest in sports-fan tokens like Chiliz (CHZ), from “the advertising perspective.”

She said she “wouldn't be surprised” to see crypto ads on banners around the stadium during matches – similar to Coinbase putting up a QR code in an ad during the Super Bowl in February.

Dogecoin likely will continue to ride waves of speculation. “At the end of the day, there aren't like financial applications built on top of it,” Talati said.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Jocelyn Yang

Jocelyn Yang is a markets reporter at CoinDesk. She is a recent graduate of Emerson College's journalism program.