Watford FC Signs Sponsorship Deal With Crypto Betting Platform Stake.com

The partnership extends Watford's association with crypto-related firms, following its prior sponsorship by Sportsbet.io.

By Jamie Crawley

Jul 22, 2021 at 9:40 a.m. UTC

Updated Sep 14, 2021 at 1:29 p.m. UTC

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Premier League soccer team Watford FC has signed a multiyear sponsorship deal with crypto sports betting platform and casino Stake.com.

The company will become the team's principal shirt sponsor from the start of the 2021/22 season, which kicks off Aug. 14, according to an announcement Thursday.
Terms of the deal were not disclosed, and Watford FC didn't respond to CoinDesk's request for more information by press time.
Stake.com plans to commemorate the partnership with a 10 million DOGE ($1.9 million) giveaway on its international platform.
The platform is also the official betting partner for mixed martial arts competition the Ultimate Fighting Championship in its Latin American and Asian markets.
Stake.com is not available now to U.K. users, but it plans to change that in the near future with a partnership with gambling technology provider Aspire Global
The partnership continues Watford's association with crypto-related firms, following its prior sponsorship deal Sportsbet.io.
The team also brandished the bitcoin logo on its shirt sleeves as part of Sportsbet.io's sponsorship.

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