Katy Perry Launches NFTs, Acquires Stake in Theta Labs
The singer known for her hits “Dark Horse” and “Roar” will have a minority interest in Theta, alongside her talent agency, Creative Artists Agency.
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American pop singer and songwriter Katy Perry is launching non-fungible tokens (NFTs) for fans and has acquired a stake in the blockchain video-delivery network Theta Labs.
- Perry’s NFTs will celebrate her “Play” residency that starts December 2021 at the Resorts World Las Vegas hotel and are in collaboration with Theta Labs.
- The singer who is known for her hit pop songs “Dark Horse” and “Roar” will have a minority interest in Theta Labs, alongside her talent agency, Creative Artists Agency, which is also one of Theta’s enterprise validators.
- The NFTs will commemorate Perry’s events and fans can register for the first drop at Katy.ThetaDrop.com starting today.
- Perry said she is both excited and curious about the launch.
- “I can’t wait to dive in with the Theta team on all the exciting and memorable creative pieces, so my fans can own a special moment of my residency that’s both a digital collectible as well as an IRL [in real life] experience,” said Perry.
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