Hollywood Powerhouse CAA Joins Blockchain Video Network Theta

The addition of Creative Artists Agency as a validator brings the video network closer to full decentralization, said Theta Labs CEO Mitch Liu.

AccessTimeIconMay 27, 2021 at 2:53 p.m. UTC
Updated May 9, 2023 at 3:20 a.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

Top talent and sports agency Creative Artists Agency (CAA) has joined Theta to help with governance and validation of its blockchain-based video delivery network.

  • CAA will work alongside seven other external Theta Enterprise Validator and Governance Council members, including Google, Samsung and Sony, as well as major private equity and cryptocurrency firms.
  • The membership means CAA will run a validator node and help ensure the robustness of the network, Theta announced in a press release on Thursday.
  • Theta sets out to enable video platform clients to earn more revenue and reduce delivery costs. Users are rewarded for sharing bandwidth to help relay video on a peer-to-peer basis. It also has an non-fungible token (NFT) marketplace called ThetaDrop.
  • "We believe that blockchain technology and the rise of digital collectible NFTs will bring unprecedented opportunities to our family of storytellers, trendsetters, icons and thought leaders in the entertainment industry," Michael Yanover, CAA's head of business development, said in a statement.
  • "With CAA on board over half of our validators are now run by external partners advancing us closer to full decentralization," said Theta Labs co-founder and CEO Mitch Liu.
  • Theta's native TFUEL token has a market cap of $1.6 billion, according to CoinGecko data.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is an award-winning media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. In November 2023, CoinDesk was acquired by Bullish group, owner of Bullish, a regulated, institutional digital assets exchange. Bullish group is majority owned by Block.one; both groups have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary, and an editorial committee, chaired by a former editor-in-chief of The Wall Street Journal, is being formed to support journalistic integrity.

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.

Read more about