Salesforce Working on Blockchain Product, Says CEO Benioff

Salesforce is working on a product based on blockchain and cryptocurrency, the cloud computing company's CEO has revealed.

AccessTimeIconApr 9, 2018 at 3:30 p.m. UTC
Updated Sep 13, 2021 at 7:48 a.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global event for everything crypto, blockchain and Web3.Register Now

Salesforce is working on a product based on blockchain technology, the cloud computing company's CEO has revealed.

Marc Benioff, who founded the company in 1999, revealed the news when speaking to Business Insider's Julie Bort at the TrailheaDX Salesforce Developer Conference on March 28 (check out the video below).

Benioff said he'd begun to hone in on blockchain technology and cryptocurrency after an encounter at a hotel bar in Davos, Switzerland, in January. The World Economic Forum he was attending coincided with a cryptocurrency conference, and a conversation with one of that event's attendees led Benioff to consider the ways his company could integrate the technology.

"I had been thinking a lot about what is Salesforce's strategy around blockchain, and what is Salesforce's strategies around cryptocurrencies and how we relate to all of these things," he said.

After the Davos conversation, Benioff told Bort, he came to the realization:

"You know if you do this, this and this, you could put blockchain and cryptocurrencies into Salesforce."

While not providing details on the upcoming product, Benioff said that he hopes to "have a blockchain and cryptocurrency solution for Salesforce and for all of our customers" before Dreamforce – a conference the company will host in San Francisco from Sept. 25 to 28.

Salesforce is best-known for its cloud computing software for customer relationship management. The company made $10.5 billion in revenue in the year ending Jan. 31.

https://www.youtube.com/watch?v=KpACLHEql1E&feature=youtu.be&t=33m6s

Salesforce image via Shutterstock

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.


Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.