Starbucks Chairman Is Hot on Blockchain, Cold on Bitcoin
Starbucks chairman Howard Schultz said the ubiquitous coffee chain sees the blockchain and digital currencies in its future–but not bitcoin.
Starbucks Chairman Howard Schultz said the coffee chain plans to incorporate blockchain technology and digital currencies into its long-term payment technology strategy, and hopes to "expand digital customer relationships."
Schultz does not, however, believe that bitcoin will play a role in this strategy, remarking that he didn't believe the original cryptocurrency would "be a currency today or in the future."
He clarified that Starbucks is not developing a digital currency or announcing an investment in blockchain or cryptocurrencies, but would like to use its stature to lend credibility to these technologies.
Schultz made the remarks in the company's quarterly investor call, which were subsequently reported by diginomica.
According to the report, he said:
Starbucks, he added, is uniquely positioned to take advantage of the changes.
"We think we have something to offer the companies that are chasing this, because we are in a position to create the trusted legitimate place in which this could be accepted and possibly take advantage of the mobile payment digital platform that we have created."
The platform Schultz referred to is Starbucks' mobile payment app, launched in 2015, which enables customers to pay and order in-app, while accruing rewards.
Mobile payments constitute nearly one-third of Starbucks' U.S. transactions, and as a result, Schultz said Starbucks is considering implementing cashless stores in the U.S.
Starbucks image via Shutterstock
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