BitFury has announced that president and chief strategy officer for Samsung Electronics Young Sohn has joined the company as an advisor.
In a statement, Sohn praised BitFury's team for its ability to deliver results in the difficult bitcoin mining market, but also suggested he sees that the company could soon expand its presence into other verticals where data centre expertise is in demand.
BitFury CEO Valery Vavilov echoed a similarly ambitious tone in his statements, choosing to emphasize the broad reach the company aims to achieve. In particular, he noted Sohn's "extensive experience" in semiconductors and consumer electronics as attributes that may allow BitFury to pursue development in these markets.
"Young has served as CEO of four public companies. His experience in building and capitalizing companies will be invaluable to BitFury," the company said in a statement.
Fighting against Apple
Sohn adds a high-profile technology veteran to the BitFury team, one who is also no stranger to the world of startups and Silicon Valley.
Joining Samsung in August 2012, Sohn received the mandate to bolster Samsung's research and development (R&D) in response to increased competition from other smartphone makers, as well as the emphasis on innovation Apple was then bringing to market.
A graduate of the University of Pennsylvania and MIT, Sohn would go on to serve for 10 years at PC chipmaker Intel before working for Agilent Technologies and Quantum, among other companies.
Notably, Sohn is not the first major name that BitFury has added to its operations this year. The San Francisco-based company added Bob Dykes, who previously served as the CFO for Verifone, to its board of directors in September.
A payments industry veteran, Dykes has been outspoken about the potential he sees for BitFury to emerge as one of the bitcoin industry's major transaction processing companies.
2014 has so far been a year of impressive growth for the company, which manufacturers bitcoin mining equipment for the business-to-business (B2B) market and mines bitcoin for its own use through three data centres.
BitFury has promised to increase its foothold in the bitcoin market, even as it hints that it may soon diversify its operations. The company is expected to complete development of its 28nm ASIC chip, capable of achieving energy efficiency of 0.2 joules-per-gigahash, next year, while growing the capacity of its data centers to 100 megawatts, up from 40 megawatts today.
Correction: A previous version of this article stated that Young Sohn was no longer working with Samsung.
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