PayStand has released an e-commerce plugin for WooCommerce that will give WordPress merchants a new way to accept bitcoin.
With the news, PayStand joins BitPay to become the latest bitcoin payments processor to integrate its services with WooCommerce. The free e-commerce toolkit is a popular method for WordPress websites to accept payments.
Speaking to CoinDesk, PayStand CEO Jeremy Almond suggested that his company's solution could offer a more attractive option to WordPress merchants who are testing the waters with the cryptocurrency.
In addition to bitcoin, PayStand allows merchants to accept credit cards and e-checks, features that Almond said will enable his company's plugin to find a unique audience.
Almond told CoinDesk:
PayStand's news is the latest in a series of developments involving the wider WordPress community and bitcoin.
Meeting developer needs
Almond stressed that his company's WooCommerce plugin tool aims to appeal to both novice business owners and more established developers looking to integrate a bitcoin payments offering into their website.
Framing his new offering as flexible to the needs of both demographics, he said:
Established developers, in turn, will be able to use PayStand's API to build out more extensive and unique solutions, Almond added.
Bitcoin key to business model
The CEO went on to brand the offering as a natural fit for his company given that WooCommerce is one of the most used shopping cart toolkits, and that WordPress powers one in five e-commerce websites.
He told CoinDesk:
While PayStand offers multiple payment options, Almond stressed that the company simply wants to serve as a bridge to emerging payment types.
Though he declined to offer specific figures, Almond said he has been pleased so far with the number of PayStand merchants that have enabled the company's bitcoin payment option since his service launched in April.
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