OmbuShop has announced a new partnership that will allow 2,000 merchants in Latin America to add bitcoin as a payment option for their online stores.
Founded in 2011, the e-commerce website provider primarily caters to clothing and accessory merchants. OmbuShop is based in Argentina, but serves Colombia, Chile, Mexico and Spain.
Speaking to CoinDesk, OmbuShop CEO Ernesto Tagwerker described the service as one way his company is looking to embrace the future of online shopping while enabling its international merchants to sell more effectively in a global economy.
Tagwerker told CoinDesk:
To launch bitcoin payments, OmbuShop partnered with Argentina-based bitcoin merchant processor BitPagos.
Speaking to CoinDesk, BitPagos CEO Sebastian Serrano described OmbuShop as Argentina's homegrown version of Shopify, the online marketplace that allows merchants to set up their own websites through its service.
, OmbuShop lets merchants set up online storefronts by registering with the website, uploading products and customizing their design.
OmbuShop offers a free 15-day trial of its services, while Shopify offers a 14-day no-risk trial.
Tagwerker indicated that enabling bitcoin payments on the platform will be similarly easy, saying:
In addition to bitcoin, OmbuShop accepts Argentine pesos, Colombian pesos, Chilean pesos, euros, Mexican pesos and US dollars.
High adoption rates expected
Tagwerker suggests that OmbuShop isn't treating bitcoin as a novelty offering, and that it expects the new feature to be widely implemented by its customers in the coming months.
He went on to suggest that OmbuShop has been observing the bitcoin space with interest for a period of years, but that it only recently decided to integrate the payment option due to the decisions of major US-based merchants.
Tagwerker indicated that other factors were at work as well, adding:
Merchant adoption rises
Though noteworthy for Argentina's entrepreneurs and merchants, the partnership is also the latest success for BitPagos, which raised $600,000 earlier this year with the goal of enlisting new, high-profile clients in its processing service.
Serrano told CoinDesk that these recent successes are simply a by-product of the company's measured approach to the market.
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