Another effort aims to win hearts and minds for digital currencies through motor sports, with a crowdfunding campaign to sponsor Hong Kong-based British Formula Masters driver Dan Wells.
If all goes well this time, the bitcoin logo on Wells' livery will debut at his race on 18th July race in South Korea.
Wells, 23, has been adept at using technology and social media to build his career and keep fans updated, with an active blog and Facebook page as well as over 16,500 posts on his @danwellsracing Twitter account.
He has also launched previous successful crowdfunding campaigns on GoFundMe in the past, raising over €14,000 from over 150 supporters. This is his first foray into bitcoin.
Passion for racing and economics
Wells said bitcoin holds promise for up-and-coming sportspeople to find sponsorship and connect with fans:
Bitcoin crowdfunding platform CryptoMex is managing the new Formula Masters initiative in cooperation with Wells' own company Dan Wells Investors.
CryptoMex, also based in Hong Kong, allows companies seeking financing to raise bitcoin through an offering process.
In addition, the company wants to be the gateway that bridges the large pool of backers – the 'crowd' – and entrepreneurs from East and West, particularly in strategic locations like Europe, the US and China.
David Shin, CryptoMex founder, added:
Crowdfunding for companies
As well as crowdfunding, CryptoMex has its own kind of share market, where backers can receive 'Profit Units' in companies or projects they support, that pay rewards in bitcoin depending on success and can be traded.
Since Wells' fundraiser is donation-based rather than a profit-seeking business, however, CryptoMex is disabling the profit unit trading function this time.
The new bitcoin-based campaign contributors can choose to buy 'units' on CryptoMex or simply donate to a bitcoin address, should they not wish to register an account with the platform.
Wells will also include the address on his own homepage.
Images via danwellsracing.com
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.