Only a month ago, Josh Wise was a Nascar driver struggling with a lack of sponsors – until, that is, his plight was noticed by the dogecoin community who saw the chance to do some good and get some great promotion in the process.
Since the campaign kicked off, around 68 million dogecoins have been donated to support Wise.
Now pictures have been released of the completed Ford Fusion, which has 'DOGECOIN' emblazoned on front and sides, as well as the altcoin's shiba inu dog logo to win over the hearts of US racegoers.
There's even a rocket behind the rear wheel next to the doge catchphrase 'to the moon!'.
As well as providing Wise with much needed cash, the press garnered by the latest campaign and the stunning exterior design of the race car look likely to gain dogecoin a large new audience when it takes to the track at Talladega on 4th May.
Images via caphits / imgur
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is an award-winning media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. In November 2023, CoinDesk was acquired by Bullish group, owner of Bullish, a regulated, institutional digital assets exchange. Bullish group is majority owned by Block.one; both groups have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary, and an editorial committee, chaired by a former editor-in-chief of The Wall Street Journal, is being formed to support journalistic integrity.