NFL All Day 101: How to Buy, Sell and Trade NFL NFTs

NFL All Day is a digital collectible marketplace that lets football fans collect video highlights in the form of NFTs and connect with other like-minded fans from around the world. This piece is part of CoinDesk's Sports Week.

AccessTimeIconJul 25, 2022 at 8:37 p.m. UTC
Updated May 16, 2024 at 7:11 p.m. UTC
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On NFL All Day, football fans can collect non-fungible tokens (NFTs) called "Moments" that capture highlights of great passes, touchdowns and other plays.

Unlike traditional sports memorabilia such as ticket stubs or trading cards, NFL All Day Moments are stored on a blockchain and can be bought, sold or traded on a peer-to-peer marketplace. In the coming months, fans will also be able to use their Moments to win prizes by competing in official challenges.

Launched at the tail end of 2021, NFL All Day is the latest product offering from Dapper Labs, the same creators of the hit NFT Marketplace and NBA Top Shot.

This piece is part of CoinDesk's Sports Week.

What is a "Moment"?

A Moment is a digital video clip of an iconic play from a National Football League game that has been stored on the blockchain. Moments are immutable, meaning they can’t be edited or deleted and can be stored forever on a blockchain.

Like physical trading cards, Moments come in different types and tiers with unique digital serial numbers to guarantee ownership and authenticity. The rarer the Moment, the more valuable it is in the marketplace.

What are NFL All Day Moments and packs?

NFL All Day packs are bundled Moments bought in the NFL All Day marketplace. Each Moment belongs to a specific tier, which indicates the number of highlights available and the rarity of the Moment.

Here are the four different tiers of NFL All Day Moments:

  • Common (About 92% of all Moments): The basic primer of any NFL All Day Moments collection with mint counts between 4,000 and 10,000.
  • Rare (About 8% of all Moments): Mid-tier moments with mint counts of 499 to 1,200.
  • Legendary (About 0.17% of all Moments): Very rare and highly desired Moments. Only about 200 Legendary Moments exist with mint counts of fewer than 99.
  • Ultimate (About 0.01% of all Moments): This tier comprises the rarest Moments with a mint count of one to 10.

How to create an account on NFL All Day

To get started on NFL All Day, you must create an account. From there, you can start buying, selling and trading Moments in the marketplace.

1. First, head to and click "SIGN UP" on the upper right-hand side of the website.

Sign up (NFL All Day)
Sign up (NFL All Day)

2. Enter an email to continue or choose an existing Google account to create an account faster.

Email sign-up (NFL All Day)
Email sign-up (NFL All Day)

3. On the next page, You'll need to click the checkbox to agree to the terms of service and policy (make sure you read them!).

Terms of use (NFL All Day)
Terms of use (NFL All Day)

You have created an account and can start buying, selling, trading and building your Moments collection.

Purchasing Moments on NFL All Day

Dapper wallet is the default wallet that lets you purchase Moments. Unfortunately, alternate wallets compatible with the Flow blockchain aren't available yet because NFL All Day is still in testing mode.

For payments, you can choose from fiat currency, credit card or cryptocurrencies such as FLOW, ETH, BTC, BCH, DAI and USDC. Then, add credits to your Dapper wallet via the "add credits" page, and you're ready to go.

There are different methods of getting Moments on NFL All Day. You can find all of those options on the packs page. Here, you are given options to purchase packs of Moments that will be delivered to your collection.

That section gives you three options to obtain a pack:

  • Join an Exclusive Drop: Obtain a limited edition pack of Moments before they hit the marketplace.
  • Rip A Pack: Works like traditional collectible trading cards; contains Moments featuring some of the best NFL plays ever.
  • Shop Moments: Scour through the marketplace to buy specific Moments of NFL players and teams.

NFT marketplace

The marketplace is where you can buy, sell or trade Moments with other NFL All Day community members. You can also set up Moment listings to automatically sell your Moments at a price you set.

Marketplace (NFL All Day)
Marketplace (NFL All Day)

Click "Marketplace" in the top navigation bar to view the marketplace. You can filter the Moments by type, tier or player. You can also view Moments that are for sale or that have recently been sold.

Marketplace filter (NFL All Day)
Marketplace filter (NFL All Day)


With "challenges," you'll be able to use Moments to win prizes by competing in official challenges. These could be anything from predicting the winner of the Super Bowl to showing off your collection in creative ways.

Challenge (NFL All Day)
Challenge (NFL All Day)

Challenges aren't always active, but the rewards you can get are very exciting. Challenges consist of tasks you must complete to qualify for a reward.

If you have already got all the necessary Moments, your mission is almost complete. All you need to do is hold onto them until the deadline to get your reward. If you are missing a few Moments, you can buy what you need in the marketplace.

Toward the bottom of the Challenge page, you will be able to see if other bonus rewards (if any) are associated with the challenge like shown in the screenshot below.

Challenge reward (NFL All Day)
Challenge reward (NFL All Day)

Editor's Note: This article does not constitute investment advice and is not intended to invite or induce investment in non-fungible tokens (NFTs) or any other cryptocurrency. It is meant for factual and educational purposes, with respect to certain aspects of NFTs, for those who might be interested. Cryptocurrency and NFTs are a high-risk investments and you should not expect to be protected if something goes wrong.

This article was originally published on Jul 25, 2022 at 8:37 p.m. UTC


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Mike  Antolin

Mike Antolin was CoinDesk's SEO Content Writer for Learn.

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