Web3 promises a new relationship between brands and consumers. Fewer cookies and less tracking. More participation and ownership.

The rise of Farcaster and portable “social graphs” will change the relationship between brand marketers and end-users, says the founder of JUMP, a network for Web3 branding ex...

Cookies, pop-ups, and sketchy device fingerprinting are on their way out. Web3 users will control their online identities and be served relevant ads.

Cookie3’s co-founder and CEO explains how Web3 marketing can create a shared economy of users, creators and businesses.