Don’t Let the Neckwear Fool You

This anonymous account has been converting TradFi toffs into crypto bros. That’s why BowTied Bull is one of CoinDesk’s Most Influential 2022.

AccessTimeIconDec 5, 2022 at 1:12 p.m. UTC
Updated Sep 28, 2023 at 2:28 p.m. UTC

One of CoinDesk’s Most Influential 2022 isn’t a person per se but a cartoon bull avatar. That still counts, right?

BowTied Bull (BTB) earns a spot on our list for being bullish on crypto and bearish on bull. The voice-y social media account doles out crypto investing advice with a give-it-to-’em-straight delivery. It’s that no-nonsense attitude that’s attracted the attention of the crypto-curious, from young, first-time investors to high-net-worth individuals.

During the bear market, BTB has charged to the forefront of crypto culture, locking horns with traditional corporate types and drumming up interest in decentralized finance. BowTied Bull now has more than 150,000 followers on Twitter, including former Kraken CEO Jesse Powell, which it has earned by serving up hot takes on digital asset exchanges and dishing dirt on Trad-Fi tricks. The original bull has also inspired a coterie of dozens of bow-tied avatars like BowTied Ox, BowTied Iguana and BowTied Night Owl.

The brand’s team of anons also runs a substack, where investors and would-be investors alike can level up their knowledge of cryptocurrencies and get advice on digital asset investing. The blog offers several tiers of content for people with various levels of crypto knowledge, which has helped BTB extend its reach.


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Elizabeth Napolitano

Elizabeth Napolitano was a news reporter at CoinDesk.