Binance Ends Argentina’s Soccer Association Partnership Citing Lack of Compliance

Binance had signed a five-year contract with the Argentine soccer team, the reigning world champion.

AccessTimeIconJul 17, 2023 at 8:47 p.m. UTC
Updated Jul 18, 2023 at 7:50 p.m. UTC

Binance has terminated its five-year partnership with the Argentine soccer association, just after a year, citing a breach of contract.

"We regularly evaluate the results of our partnerships around the world and unfortunately, despite being offered time and opportunities, the AFA has not fully complied with its contractual obligations, which goes against our business values and our partnership principles," Binance said in a Spanish-language statement posted on Twitter on Monday.

In January 2022, Binance became the main sponsor of Argentina’s powerhouse national soccer team and the naming sponsor of its national soccer league in a five-year deal.

The deal was not without controversy, as AFA unilaterally terminated a contract with the fan token site Socios to sign an agreement with Binance. Afterwards, Socios sued AFA, although the company remained as the exclusive provider of AFA's official fan token, $ARG, until 2026.

The bear market and regulatory crackdown have stung all corners of the crypto markets and Binance, one of the world's largest exchanges, hasn't been spared.

Most recently, Wall Street Journal said that Binance has stopped offering certain benefits to its employees due to declining profits for the company. The report came after Binance cut more than 1,000 workers in recent weeks amid growing regulatory and legal challenges around the world, with the reported potential for more than a third of the company’s previous 8,000 employees to be cut eventually.

The Securities and Exchange Commission (SEC) sued Binance, Binance.US and founder Changpeng "CZ" Zhao in June on allegations that the companies operated as an unregistered securities exchange, broker and clearinghouse all in one to allow U.S. customers to buy and trade certain cryptocurrencies that the regulator claimed were unregistered securities.

Edited by Aoyon Ashraf.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Andrés Engler

Andrés Engler was a CoinDesk editor based in Argentina, where he covers the Latin American crypto ecosystem. He holds BTC and ETH.

Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.

Read more about