Binance to Sponsor Argentina’s National Soccer Team, Professional ​​League

The agreement, which will last five years, is the first the global crypto exchange has signed with a national soccer team.

Jan 25, 2022 at 12:22 a.m. UTC
Updated Jan 25, 2022 at 2:57 p.m. UTC

Andrés Engler is a CoinDesk editor based in Argentina, where he covers the Latin American crypto ecosystem. He holds BTC and ETH.

Binance will become the main sponsor of Argentina’s powerhouse national soccer team and the naming sponsor of its national soccer league for five years.

  • The crypto exchange said Monday that it had signed an agreement with the Argentine Football Association (AFA), the governing body of Argentine soccer.
  • It is the first deal Binance has closed with a national soccer team worldwide, the company said in a statement. Argentina is a two-time world champion and boasts arguably soccer’s best player, Lionel Messi, and one of its most passionate fan bases.
  • According to Binance, the deal includes the development of a fan token that will be released to the market "shortly."
  • "Through this agreement, we hope to support Argentine soccer at all levels and raise awareness of Binance, the crypto world and blockchain to soccer fans across the country and the world," Maximiliano Hinz, director of Binance Latin America, said in the statement.
  • Leandro Petersen, AFA's commercial and marketing manager, said the agreement would be an economic boon to the federation and the country’s top teams, and "bring us closer to millions of fans around the world who will be able to acquire new digital assets from AFA."
The Festival for the Decentralized World
Thursday - Sunday, June 9-12, 2022
Austin, Texas
Save a Seat Now

DISCLOSURE

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

CoinDesk - Unknown

Andrés Engler is a CoinDesk editor based in Argentina, where he covers the Latin American crypto ecosystem. He holds BTC and ETH.

CoinDesk - Unknown

Andrés Engler is a CoinDesk editor based in Argentina, where he covers the Latin American crypto ecosystem. He holds BTC and ETH.

Trending

1
CoinDesk - Unknown
Terra Devs Need a Home. Other Blockchains Are Courting Them

Armed with multimillion-dollar ecosystem funds, chains like Polygon and Kadena are trying to woo coders whose work is endangered by Terra’s meltdown.

Armed with multimillion-dollar ecosystem funds, chains like Polygon and Kadena are trying to woo coders whose work is endangered by Terra’s meltdown.

CoinDesk - Unknown
2
CoinDesk - Unknown
Circle Recommends Against a Digital Dollar, and Ethereum Beacon Chain Suffers Longest ‘Reorg’ in Years

The most valuable crypto stories for Thursday, May 26, 2022.

The most valuable crypto stories for Thursday, May 26, 2022.

CoinDesk - Unknown
3
CoinDesk - Unknown
Huobi Acquires Latin American Crypto Exchange Bitex

The Chinese crypto exchange is seeking to expand in Latin America, but Bitex will continue to operate under the same name and with its current management team.

The Chinese crypto exchange is seeking to expand in Latin America, but Bitex will continue to operate under the same name and with its current management team.

CoinDesk - Unknown
4
CoinDesk - Unknown
What's the Crypto 'Travel Rule,' and What Does It Mean for You?

The measure is essential to prevent bad actors from using digital assets to launder money. It affects everyone who dabbles in cryptocurrencies from exchanges to everyday investors.

The measure is essential to prevent bad actors from using digital assets to launder money. It affects everyone who dabbles in cryptocurrencies from exchanges to everyday investors.

CoinDesk - Unknown