Binance to Sponsor Argentina’s National Soccer Team, Professional ​​League

The agreement, which will last five years, is the first the global crypto exchange has signed with a national soccer team.

AccessTimeIconJan 25, 2022 at 12:22 a.m. UTC
Updated May 11, 2023 at 7:16 p.m. UTC

Binance will become the main sponsor of Argentina’s powerhouse national soccer team and the naming sponsor of its national soccer league for five years.

  • The crypto exchange said Monday that it had signed an agreement with the Argentine Football Association (AFA), the governing body of Argentine soccer.
  • It is the first deal Binance has closed with a national soccer team worldwide, the company said in a statement. Argentina is a two-time world champion and boasts arguably soccer’s best player, Lionel Messi, and one of its most passionate fan bases.
  • According to Binance, the deal includes the development of a fan token that will be released to the market "shortly."
  • "Through this agreement, we hope to support Argentine soccer at all levels and raise awareness of Binance, the crypto world and blockchain to soccer fans across the country and the world," Maximiliano Hinz, director of Binance Latin America, said in the statement.
  • Leandro Petersen, AFA's commercial and marketing manager, said the agreement would be an economic boon to the federation and the country’s top teams, and "bring us closer to millions of fans around the world who will be able to acquire new digital assets from AFA."
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    Andrés Engler

    Andrés Engler was a CoinDesk editor based in Argentina, where he covers the Latin American crypto ecosystem. He holds BTC and ETH.