Visa Program to Help Creatives Build Their Businesses With NFTs

Selected creators will participate in a one-year NFT immersion program.

AccessTimeIconMar 30, 2022 at 4:00 a.m. UTC
Updated Mar 30, 2022 at 8:24 p.m. UTC

Michael Bellusci is CoinDesk's crypto payments reporter.

Payments giant Visa (V) unveiled a Creator Program where selected small business owners in fields like music, fashion and film will be supported in expanding their operations through the use of non-fungible tokens (NFT).

  • “NFTs have the potential to become a powerful accelerator for the creator economy,” Cuy Sheffield, Visa’s head of crypto, said in a statement. “Through the Visa Creator Program, we want to help this new breed of small and micro businesses tap into new mediums for digital commerce.”
  • According to Visa, the Creator Program is a one-year immersion into the world of NFTs, with support focused in technical and product mentorship, community building, access to thought leaders, exposure to Visa clients and partners, and a one-time stipend.
  • The so-called creator economy has an estimated market size of over $100 billion, according to Visa, citing data from Influencer Marketing Hub.
  • One of the first Creator Program participants is former Major League Baseball second baseman Micah Johnson, who launched his NFT character, Aku, last year.
  • The news comes a week after the company’s crypto product lead left for a new opportunity in Web 3 payments.

DISCLOSURE

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

CoinDesk - Unknown

Michael Bellusci is CoinDesk's crypto payments reporter.

CoinDesk - Unknown

Michael Bellusci is CoinDesk's crypto payments reporter.

Trending

1
CoinDesk - Unknown
July Was Bitcoin’s Worst Month Ever

Plus, European crypto regulation comes into view.

CoinDesk - Unknown
2
CoinDesk - Unknown
What Traders Are Saying About Bitcoin's Biggest Monthly Loss in 11 Years

Poor macroeconomic sentiment, fears of inflation and systemic risks from the crypto market pushed the cryptocurrency below 2017’s highs.

CoinDesk - Unknown
3
CoinDesk - Unknown
Three Arrows Capital Files for Bankruptcy in New York Tied to British Virgin Islands Proceeding

A British Virgin Islands court ordered Three Arrows' BVI branch into liquidation earlier this week.

CoinDesk - Unknown
4
CoinDesk - Unknown
Cosmos-Builder Ignite Cuts Headcount by More Than 50%, Ex-Employees Say

The reductions come amid a crypto market crash, and after the return of Ignite’s controversial ex-CEO.

CoinDesk - Unknown