Visa Launches Crypto Advisory Services for Banks as Demand for Digital Assets Grows

“Every bank should have a crypto strategy,” Visa argues.

AccessTimeIconDec 8, 2021 at 10:33 p.m. UTC
Updated May 9, 2023 at 3:33 a.m. UTC

Payments giant Visa has formed a global crypto advisory practice to help financial institutions develop their cryptocurrency businesses as demand for crypto products continues to grow, the company said in a statement Wednesday.

“We think it’s a critical role for Visa to play to help be this bridge between banks and the crypto ecosystem,” Cuy Sheffield, Visa’s head of crypto, told CoinDesk. “Every bank should have a crypto strategy.”

Visa’s crypto advisory team will work alongside the company’s consulting and analytics group to advise banks on their crypto strategy and execution, as well as to help banks build crypto teams.

Sheffield says there’s been an inflection point over the last nine months in which banks have started to recognize their consumers want access to crypto. Meanwhile, they also want to figure out how they can better serve crypto businesses such as exchanges and wallets, according to Sheffield.

In a recent study conducted by Visa, 18% of global participants revealed they would be likely or very likely to switch their primary bank to one offering crypto-related products over the next year. In emerging markets, that figure rose to 24%. And for consumers who already own cryptocurrency, Visa’s study found that almost 40% of participants expressed a willingness to switch their banks to ones offering crypto products.


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Michael Bellusci is CoinDesk's crypto reporter focused on public companies and digital asset firms.

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