David Beckham Tapped by DigitalBits Blockchain to Be Global Ambassador

The retired soccer superstar will release a series of NFTs and blockchain-based digital assets on DigitalBits.

AccessTimeIconMar 24, 2022 at 6:16 p.m. UTC
Updated Mar 24, 2022 at 8:36 p.m. UTC

Michael Bellusci is CoinDesk's crypto reporter focused on public companies and digital asset firms.

Former European soccer icon David Beckham has been named global brand ambassador for DigitalBits Blockchain, an open-source blockchain on which any asset can be tokenized, including NFTs (non-fungible tokens), sports teams and other brands.

  • The relationship with Beckham will help spread DigitalBits’ blockchain use to consumers and various global organizations, according to a statement. Additionally, Beckham will launch a series of NFTs and other blockchain-based digital assets that will be minted on DigitalBits blockchain.
  • Beckham has a digital following of more than 138 million people around the world, according to DigitalBits.
  • Crypto companies, particularly exchanges, have signed a slew of major professional athletes to become spokespeople and ambassadors in a bid to increase awareness of their services.

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Michael Bellusci is CoinDesk's crypto reporter focused on public companies and digital asset firms.

CoinDesk - Unknown

Michael Bellusci is CoinDesk's crypto reporter focused on public companies and digital asset firms.