David Beckham Tapped by DigitalBits Blockchain to Be Global Ambassador

The retired soccer superstar will release a series of NFTs and blockchain-based digital assets on DigitalBits.

By Michael Bellusci

Mar 24, 2022 at 6:16 p.m. UTC

Updated Mar 24, 2022 at 8:36 p.m. UTC

Retired soccer star David Beckham in a 2013 photo (Getty Images) — David Beckham during a French L1 football match between Paris Saint-Germain and Brest on May 18, 2013.

Michael Bellusci

Michael Bellusci is CoinDesk's crypto reporter focused on public companies and digital asset firms.

Follow @mikeybellusci on Twitter

Former European soccer icon David Beckham has been named global brand ambassador for DigitalBits Blockchain, an open-source blockchain on which any asset can be tokenized, including NFTs (non-fungible tokens), sports teams and other brands.

The relationship with Beckham will help spread DigitalBits’ blockchain use to consumers and various global organizations, according to a statement. Additionally, Beckham will launch a series of NFTs and other blockchain-based digital assets that will be minted on DigitalBits blockchain.
Beckham has a digital following of more than 138 million people around the world, according to DigitalBits.
Crypto companies, particularly exchanges, have signed a slew of major professional athletes to become spokespeople and ambassadors in a bid to increase awareness of their services.

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