Naomi Osaka Becomes Latest FTX 'Ambassador,' Joining Tom Brady and More

The tennis star gets shares in the global crypto exchange as part of the deal.

AccessTimeIconMar 21, 2022 at 2:13 p.m. UTC
Updated May 11, 2023 at 4:09 p.m. UTC
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Naomi Osaka is the latest celebrity athlete to join Sam Bankman-Fried's crypto empire.

  • Osaka joins the likes of seven-time National Football League champion Tom Brady, two-way baseball phenom Shohei Ohtani and National Basketball Association legend Stephen Curry on FTX's growing roster of sports ambassadors.
  • "In addition to becoming an FTX global ambassador, Osaka will receive an equity stake in FTX Trading Limited and will be receiving compensation in crypto," a press release said Monday.
  • Osaka's first crypto venture came last August, when the tennis champ released a non-fungible token (NFT) collection in partnership with DraftKings.
  • As part of the deal, Osaka will wear the FTX logo during future competitions, according to a press release.
  • Osaka is the first major female athlete to join FTX’s sports ambassador campaign. Supermodel Gisele Bundchen joined FTX as its environmental and social initiatives adviser in June 2021.


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Eli Tan

Eli was a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

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