FTX Acquires Good Luck Games Amid Gaming Push

The developer of the upcoming card battle game "Storybook Brawl" will become a part of the newly formed FTX Gaming division.

AccessTimeIconMar 22, 2022 at 6:58 p.m. UTC
Updated May 11, 2023 at 4:12 p.m. UTC

Cryptocurrency exchange FTX has acquired Good Luck Games, developer of the upcoming card battle game Storybook Brawl for an undisclosed amount. Good Luck Games will be integrated into FTX Gaming following the acquisition.

News broke last month that FTX was launching a gaming unit to encourage game publishers to adopt cryptocurrencies through a “crypto-as-a-service” platform.

Founded in 2019, Olympia, Washington-based Good Luck Games is led by four veteran card game designers and former professional players with ties to games Magic: The Gathering and The Elder Scrolls: Legends.

Storybook Brawl, currently in early access on Steam, is a card-based auto-battler game featuring fairytale and mythical characters. The game is designed to be simple to play, but the wide variety of cards also allow for more strategic game play and the possibility of creating blockchain-backed digital game assets.

The mobile version of Storybook Brawl is expected to launch this summer.

“We're excited to explore what the intersection of [non-fungible tokens], crypto, blockchain and gaming looks like. But we're even more excited to see where Storybook goes,” FTX CEO and co-founder Sam Bankman-Fried wrote on Twitter, revealing he has known the Good Luck Games team since middle school. “Our mission is to help them build the best games they can – with as much (or little!) integration with FTX as they want.”

Gamers haven’t reacted well in the past to the integration of blockchain-based features in traditional games. Prominent game studio Ubisoft faced backlash late last year when it rolled out in-game NFTs.


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Brandy Betz

Brandy covered crypto-related venture capital deals for CoinDesk.

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