Nabs FIFA World Cup Sponsorship for Undisclosed Sum

The exchange is adding the world’s most storied soccer tournament to its growing list of sports sponsorship deals.

AccessTimeIconMar 22, 2022 at 7:27 p.m. UTC
Updated May 11, 2023 at 4:12 p.m. UTC

Crypto exchange has made another splash in the world of sports partnerships, announcing Tuesday it will be an official sponsor of the 2022 FIFA World Cup.

The partnership will put the exchange’s branding all around the tournament’s Qatar venue, as well as within the stadium’s broadcast view. The total compensation for the deal was undisclosed.

"No sport brings the world together like football, and no sporting event brings the world together the way FIFA World Cup does,” CMO Steven Kalifowitz told CoinDesk in a statement. “Only a few brands have the privilege to participate as official sponsors, and we jumped at the opportunity to be the first brand to represent the crypto industry in this historic month-long event.” made headlines in November when it acquired the naming rights to the iconic Staples Center in Los Angeles, renaming it Arena. The deal was estimated to cost $700 million, which makes it the largest naming rights deal in sports history.

The exchange said in a Tuesday press release that it serves more than 10 million customers and has over 4,000 employees across offices in the Americas, Europe and Asia.


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Eli Tan

Eli was a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

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