MLB Sensation Shohei Ohtani Becomes FTX’s Newest Brand Ambassador

The exchange’s deal with the Japanese-born pitcher and slugger is the latest in its run of high-profile athlete partnerships.

Nov 16, 2021 at 7:30 p.m. UTC
Updated Nov 16, 2021 at 10:05 p.m. UTC

Major League Baseball (MLB) phenom Shohei Ohtani is joining FTX as its newest brand ambassador, the crypto exchange announced Tuesday.

Ohtani’s compensation for the deal will be paid entirely in cryptocurrency and FTX equity, according to a report from CNN.

The deal with the Los Angeles Angels pitcher and frontrunner for the American League’s Most Valuable Player award is just the latest of the exchange’s many sports-related sponsorships inked in the last year.

FTX signed former Boston Red Sox slugger David Ortiz as a multi-year ambassador in October and also made a deal in July that put the exchange’s logo patch on MLB umpire shirts.

Ohtani joins the likes of U.S. sports superstars Tampa Bay Buccaneer quarterback Tom Brady and Golden State Warriors guard Stephen Curry as exchange ambassadors.

FTX CEO Sam Bankman-Fried told CoinDesk in October the exchange will also be airing a commercial in February during the National Football League’s championship game, the Super Bowl.

DISCLOSURE

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.

Eli is a news reporter for CoinDesk. He owns BTC, ETH and SOL.