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McLaren to Mint NFTs of Luxury Supercars in InfiniteWorld Partnership

McLaren Automotive plans to build a marketplace for the sale of NFTs that will include access to exclusive experiences for its buyers.

By Jamie Crawley
AccessTimeIconMar 15, 2022 at 5:00 p.m. UTC
Updated Apr 9, 2024 at 11:33 p.m. UTC
McLaren supercar (Ernie A. Stephens/Pixabay)
McLaren supercar (Ernie A. Stephens/Pixabay)
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McLaren Automotive is to create and mint non-fungible tokens (NFT) of its luxury supercars in partnership with metaverse infrastructure platform InfiniteWorld.

  • The U.K.-based carmaker plans to build a marketplace for the sale of NFTs, which will also grant access to exclusive experiences for owners, the firm announced Tuesday.
  • It is working with InfiniteWorld, a metaverse infrastructure provider that helps brands to create and monetize digital assets and improve engagement with users and fans.
  • InfiniteWorld announced plans to go public in December through a $700 million merger with special purpose acquisition company (SPAC) Aries I Acquisition Corp. The newly formed entity will trade on Nasdaq under the "JPG" ticker.
  • McLaren Automotive is part of the same family as Formula 1 racing team McLaren Racing, which has also been active in the digital assets industry. In June the team announced plans to build an NFT platform on Tezos.
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    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

    Jamie Crawley
    Jamie Crawley

    Jamie Crawley is a CoinDesk news reporter based in London.

    Follow @JamieCrawleyCD on Twitter

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