LeBron James Teams With Crypto.com to Bring Digital Education to Students

The multiyear partnership will include teaching blockchain technology to inner-city schoolchildren.

AccessTimeIconJan 28, 2022 at 3:27 p.m. UTC
Updated May 11, 2023 at 7:18 p.m. UTC

NBA superstar LeBron James has partnered with crypto exchange Crypto.com to support educational and workforce development opportunities focused on Web 3, according to Crypto.com.

  • Part of the program involves teaching blockchain technology to inner-city schoolchildren.
  • “I want to ensure that communities like the one I come from are not left behind,” James said in a statement. “Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another.”
  • James’ hometown Akron Beacon Journal says students in the I Promise program will learn about blockchain technology and related career fields from experts provided by Crypto.com.
  • Crypto.com, of course, purchased the naming rights to the Staples Center – home to James’ Los Angeles Lakers – late last year for a reported $700 million. That venue is now named Crypto.com Arena.
  • Many sports stars, such as Steph Curry and Tom Brady, have entered into sponsorship deals with crypto firms, but the partnership is believed to be James’ first major deal with a crypto company.
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    Stephen  Alpher

    Stephen Alpher is CoinDesk's managing editor for Markets. He holds BTC above CoinDesk’s disclosure threshold of $1,000.


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