Most Influential 2021: Random Celebrities Who Discovered Crypto
From Paris Hilton to Jimmy Fallon, crypto was brought into the limelight.
:format(jpg)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/IYK4YZBFONFE5ASHOPZWCWB6ZA.jpg)
:format(jpg)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/IYK4YZBFONFE5ASHOPZWCWB6ZA.jpg)
In 2017, during the unmoored initial coin offering (ICO) boom, celebrities were paid shills. Remember when Dennis Rodman promoted Potcoin in North Korea and DJ Khaled endorsed Centra’s ICO? This year, celebrities also jumped the bandwagon, but in a somewhat more wholesome way, promoting the emergent world of non-fungible tokens (NFTs) and decentralized autonomous organizations (DAOs). This also drew jeers, but the impact of celebrities in moving mainstream audiences to crypto was undeniable. Musicians like 3LAU made the case for NFTs, while hotel heiress Paris Hilton was a surprisingly eloquent advocate for crypto.
The Complete List: CoinDesk’s Most Influential 2021
DISCLOSURE
Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.
Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.