Most Influential 2021: Naveen Jain

He created a global identity solution using emojis.

Dec 7, 2021
CoinDesk Insights

Co-founder of Yat Labs, Naveen Jain essentially built a global identity solution using emojis, and one being leveraged by many in the crypto industry and celebrities including Ke$ha and Questlove.

Like many crypto projects, the aim is censorship resistance, a form of identity based on three emoji to represent an online identity that can follow you around the web.

Still in its beginning phases – the project leaders don’t even know if they want to bring in a blockchain – Yat has lessons for anyone building today: Even serious ideas, like the internet’s naming convention, can be fun.

(Kevin Ross/CoinDesk)

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