- The Luxembourg-headquartered company has opened a waiting list for the new platform, which will allow users to buy, sell and store NFTs.
- The existing process for buying an NFT is “complex and unintuitive,” Blockchain.com said. The company aims to make it more straightforward and user friendly by adding NFT functionality directly into its wallet.
- “We want to make accessing the NFT market as easy as accessing the crypto market,” Blockchain.com said in an announcement Thursday.
- Interest in NFTs has grown this year, with trading volume surging 700% to $10.7 billion in the third quarter, attracting the attention of sports teams, musicians and artists, among others. That popularity could accelerate if exchanges of the size of Blockchain.com, which says it has 70 million wallet users in 200 countries, are able to expand the potential number of purchasers and make the process more intuitive.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.