Tezos-Based NFT Platform OneOf Inks Pitbull to Multiyear Deal

Mr. 305 is the latest celebrity to partner with a crypto company in a year full of high-flying promoters.

AccessTimeIconDec 1, 2021 at 2:31 p.m. UTC
Updated Dec 2, 2021 at 6:48 a.m. UTC

Danny is CoinDesk's deputy business editor. He owns BTC, ETH and SOL.

MIAMI – Mr. Worldwide is going non-fungible.

Armando Christian Pérez, better known as the rapper Pitbull (aka Mr. 305 and Mr. Worldwide), is the latest celeb to move into non-fungible tokens (NFT), inking a “multiyear deal” with music-oriented NFT platform OneOf, CEO Lin Dai told CoinDesk. Dai declined to discuss financials.

The signing highlights OneOf’s aggressive quest to serve the NFT needs of the music establishment. Backed by veteran music producer Quincy Jones, OneOf is already on deck to support digital collectibles for the Grammys early next year.

OneOf is likely betting on border-crossing brand exposure in its deal with Pitbull, an international artist with a slew of hits. Sources told CoinDesk that Latin America was a particular consideration in bringing Perez on board.

For now, the deal will see Pitbull evangelize for OneOf, though he could soon launch his own NFTs.

Crypto projects have traded on celebrity status all through 2021 – especially through partnerships with athletes, actors and even astronauts.

While U.S. spaceman Scott Kelly tweeted promotions for Crypto.com in October, Sam Bankman-Fried’s FTX trading empire has been most active on the “ambassador” front – signing football’s Tom Brady, basketball’s Steph Curry and, most recently, baseball’s Shohei Ohtani.

Read more about


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

CoinDesk - Unknown

Danny is CoinDesk's deputy business editor. He owns BTC, ETH and SOL.

CoinDesk - Unknown

Danny is CoinDesk's deputy business editor. He owns BTC, ETH and SOL.

Investing in the Future of the Digital Economy
October 18-19 | Spring Studio, NYC