FC Barcelona Joins NFT Rush With Moments From 122 Years of History

The world’s second-most valuable soccer club plans to auction NFTs through the Ownix marketplace.

AccessTimeIconNov 4, 2021 at 9:33 a.m. UTC
Updated May 11, 2023 at 7:01 p.m. UTC

FC Barcelona, the world’s second-most valuable soccer club, is joining the rush to issue non-fungible tokens with a plan to offer NFTs based on photos and videos from the club’s 122-year history.

  • The NFTs will be offered for auction through Ownix, a marketplace on the Ethereum blockchain.
  • The official launch takes place Nov. 24, according to a countdown timer on the Ownix website.
  • Barça, as the team is known, is second in value only to Spanish rival Real Madrid, according to a ranking by Brand Finance, which says the team might drop down the ladder after Lionel Messi – who has his own NFT collection – left the club for Paris St. Germain in a deal that also included NFTs.
  • “Creating these NFTs is a unique opportunity to continue growing and consolidating the Barça brand by bringing unique moments that have made Barça fans dream and FC Barcelona a well-known club on every level,” Joan Laporta, the club’s president, said in a statement.
  • Sports teams worldwide have been exploring NFTs as a way of generating income and raising fan engagement. In September, Spain’s La Liga became the first of Europe’s top soccer leagues to offer NFTs of all its players through French digital soccer collectibles platform Sorare. European rivals including Atletico Madrid, Porto, AS Roma and England’s Liverpool have already announced NFT deals.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Sheldon Reback

Sheldon Reback is a CoinDesk news editor based in London. He owns a small amount of ether.

Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.

Read more about