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FTX Scores Another Sports Sponsorship With Super Bowl Ad

The crypto exchange is buying into one of the biggest sporting events of the year. Of course it is.

By Eli Tan
AccessTimeIconOct 27, 2021 at 3:44 p.m. UTC
Updated May 11, 2023 at 7:04 p.m. UTC
FTX ambassador Tom Brady (Mike Ehrmann/Getty Images)
FTX ambassador Tom Brady (Mike Ehrmann/Getty Images)
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Cryptocurrency exchange FTX is paying for a commercial to run during the National Football League’s Super Bowl championship game on Feb. 13, CEO Sam Bankman-Fried confirmed to CoinDesk on Tuesday.

  • FTX has put its name seemingly everywhere when it comes to sports advertising, including the arena for the National Basketball Association’s Miami Heat, Major League Baseball umpire shirts and the University of California Berkeley’s football stadium.
  • “Of course we’re doing the Super Bowl thing,” Bankman-Fried said in a statement to CoinDesk, referring to the biggest event in the U.S. pro football world. “Would you really expect us not to? We actually wanted to buy the Super Bowl itself but they don’t yet accept cryptocurrency. So we’re settling for buying ad time.”
  • Bankman-Fried noted that sports sponsorships make sense because “sports fans are two times more likely to know about crypto than non-sports fans. Avid sports fans are nearly three times as likely,” citing research from Morning Consult.
  • NFL quarterback Tom Brady and supermodel wife Gisele Bündchen already own stakes in FTX and serve as ambassadors for the exchange.
  • A plethora of crypto-related commercials are expected to be aired this year during Super Bowl LVI as the industry moves towards targeting mainstream consumers.
  • Bankman-Fried declined to discuss the length of the ad or say how much FTX is paying to run it. According to sportingnews.com, the price of a 30-second ad for Super Bowl LV in 2021 was $5.5 million.
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Read More: FTX Raises $420,690,000

UPDATE (Oct. 26, 20:36 UTC): Adds 2021 price for a Super Bowl ad in last paragraph and other information throughout.

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CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Eli Tan
Eli Tan

Eli was a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

Follow @elitanjourno on Twitter

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