Bitcoin
$48,284.09-0.71%
Ethereum
$3,443.46-1.98%
XRP
$1.08-0.33%
Cardano
$2.39-0.39%
Polkadot
$34.34-1.48%
Stellar
$0.323906-0.52%
Dogecoin
$0.241056-1.18%
Chainlink
$28.71-1.45%
Uniswap
$24.47-1.87%
Polygon
$1.37-1.80%
Litecoin
$181.15-1.70%
Bitcoin Cash
$637.76+0.35%
Algorand
$2.11+6.38%
Cosmos
$38.78+9.64%
Wrapped Bitcoin
$48,290.76-0.71%
Filecoin
$84.29-1.33%
The Graph
$0.838396-0.35%
Tron
$0.106659-1.00%
Ethereum Classic
$57.02-1.67%
Aave
$357.62-1.94%
Tezos
$6.51+3.07%
EOS
$5.27-0.91%
NEO
$50.08+0.46%
Monero
$274.60+2.56%
IOTA
$1.63-3.97%
BitTorrent
$0.003946-0.67%
Bitcoin SV
$159.28-0.34%
Waves
$28.68-3.08%
Maker
$2,867.15-0.40%
Dash
$200.81-1.62%
Decred
$141.39-5.64%
Decentraland
$0.822964-1.26%
ICON
$1.91-2.51%
NEM
$0.184065-0.79%
Zcash
$140.20-0.64%
OmiseGO
$9.41+7.20%
Qtum
$12.52-1.43%
NuCypher
$0.332935-1.65%
Bitcoin Gold
$66.14-2.02%
Yearn Finance
$33,711.67-0.94%
Basic Attention Token
$0.752000-2.20%
0x
$1.11+1.06%
Paxos Standard
$0.999912-0.05%
Ren
$0.962866-9.58%
Bancor
$4.09-1.42%
Fetch.ai
$0.815970-6.26%
Band Protocol
$9.40-0.19%
Siacoin
$0.018889+0.62%
Kava.io
$6.23-0.87%
Nano
$5.60+0.14%
Loopring
$0.467111+0.52%
Storj
$1.39-1.14%
Lisk
$3.68+1.48%
Civic
$0.526167-2.64%
Numeraire
$46.29-9.62%
Orchid
$0.374239+1.71%
PAX Gold
$1,771.95+0.41%
Augur
$26.18-1.06%
Aragon
$6.60+10.24%
Enzyme
$122.21+5.36%
district0x
$0.178042+0.52%
Kyber Network
$1.81-2.20%
SingularDTV
$0.001433-5.25%
Tether
$1.00+0.01%
USD Coin
$1.00+0.02%
Dai
$1.00-0.02%

FTX Signs $17.5M Deal to Sponsor UC-Berkeley Athletic Department

Sam Bankman-Fried's crypto exchange has signed its first college sports sponsorship deal, with the payment in this case to be made in crypto.

Aug 23, 2021 at 3:29 p.m. UTC
Updated Sep 14, 2021 at 1:43 p.m. UTC

FTX.US, the U.S. affiliate of crypto exchange FTX, has signed a $17.5 million, 10-year agreement with Cal Athletics, the athletic department of the University of California, Berkeley, for the naming rights to the field at California Memorial Stadium.

  • The field will be known as the “FTX Field” at the California Memorial Stadium and is FTX.US’ first college-related cryptocurrency naming rights sponsorship. The Berkeley campus is the flagship campus of the University of California system.
  • Cal Athletics’ multimedia rights holder Learfield will accept the payment in cryptocurrency on behalf of the university. 
  • FTX has been on a sports and e-sports sponsorship spending spree this year. In March, the exchange secured the naming rights to the home arena of NBA team Miami Heat for a reported $135 million, while in June, the exchange paid $210 million to acquire the naming rights for e-sports organization TSM.
  • The latest deal involves FTX featuring its branding on press backdrops and launching a platform with Cal Athletics to support philanthropic projects. 
  • FTX has a connection to Cal Athletics through Chief Operating Officer Sina Nader, who is a Cal alumnus and was a walk-on member of the football team. "We're excited to partner with one of the world's great universities  and expand crypto's presence into the collegiate athletics landscape," Nader said in a press release.

DISCLOSURE

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.

Loading...