Bitcoin
$44,462.91+0.96%
Ethereum
$3,098.88-0.14%
XRP
$0.990093-1.94%
Cardano
$2.30+0.60%
Polkadot
$32.37+1.69%
Stellar
$0.297255+0.84%
Dogecoin
$0.223650-0.24%
Chainlink
$24.75+0.74%
Uniswap
$21.08-2.31%
Polygon
$1.20-2.61%
Algorand
$1.93+5.81%
Cosmos
$40.74+2.42%
Litecoin
$161.93+0.22%
Bitcoin Cash
$544.33-0.66%
Wrapped Bitcoin
$44,483.51+1.03%
Filecoin
$73.28-1.90%
The Graph
$0.783329+5.96%
Tron
$0.097349-2.67%
Ethereum Classic
$50.36-1.90%
Tezos
$6.42+10.53%
Aave
$299.22-1.45%
Monero
$248.21-0.04%
NEO
$43.09-0.03%
EOS
$4.28-1.74%
IOTA
$1.36-1.76%
BitTorrent
$0.003459-2.01%
Bitcoin SV
$145.21-1.00%
Waves
$24.24-1.68%
Maker
$2,401.33-5.56%
Dash
$181.80+3.25%
Decentraland
$0.755258+2.36%
Decred
$120.59+1.94%
ICON
$1.76+4.60%
NEM
$0.159628-1.19%
Zcash
$120.49-1.24%
OmiseGO
$9.51-2.35%
Paxos Standard
$1.00+0.05%
NuCypher
$0.295963+1.03%
Yearn Finance
$30,550.48-0.85%
Qtum
$10.64-1.84%
Bitcoin Gold
$55.37-2.22%
Basic Attention Token
$0.691308-0.61%
Ren
$1.02+23.22%
0x
$0.988015+1.97%
Fetch.ai
$0.855687+12.40%
Kava.io
$5.95+6.75%
Bancor
$3.65+0.70%
Band Protocol
$8.10+3.66%
Siacoin
$0.016040-1.98%
Nano
$5.01+0.65%
Loopring
$0.403226-1.75%
Storj
$1.16+0.18%
Civic
$0.491947+13.11%
Numeraire
$42.55-1.63%
Lisk
$3.08-0.89%
Orchid
$0.348218-0.26%
PAX Gold
$1,761.91-0.38%
Enzyme
$139.27-11.73%
Augur
$22.28-0.98%
Aragon
$4.96-3.37%
district0x
$0.158338+1.41%
Kyber Network
$1.55-1.04%
SingularDTV
$0.001375-0.65%
Tether
$1.00+0.03%
USD Coin
$1.00+0.03%
Dai
$1.00-0.01%

FTX Signs $17.5M Deal to Sponsor UC-Berkeley Athletic Department

Sam Bankman-Fried's crypto exchange has signed its first college sports sponsorship deal, with the payment in this case to be made in crypto.

Aug 23, 2021 at 3:29 p.m. UTC
Updated Sep 14, 2021 at 1:43 p.m. UTC

FTX.US, the U.S. affiliate of crypto exchange FTX, has signed a $17.5 million, 10-year agreement with Cal Athletics, the athletic department of the University of California, Berkeley, for the naming rights to the field at California Memorial Stadium.

  • The field will be known as the “FTX Field” at the California Memorial Stadium and is FTX.US’ first college-related cryptocurrency naming rights sponsorship. The Berkeley campus is the flagship campus of the University of California system.
  • Cal Athletics’ multimedia rights holder Learfield will accept the payment in cryptocurrency on behalf of the university. 
  • FTX has been on a sports and e-sports sponsorship spending spree this year. In March, the exchange secured the naming rights to the home arena of NBA team Miami Heat for a reported $135 million, while in June, the exchange paid $210 million to acquire the naming rights for e-sports organization TSM.
  • The latest deal involves FTX featuring its branding on press backdrops and launching a platform with Cal Athletics to support philanthropic projects. 
  • FTX has a connection to Cal Athletics through Chief Operating Officer Sina Nader, who is a Cal alumnus and was a walk-on member of the football team. "We're excited to partner with one of the world's great universities  and expand crypto's presence into the collegiate athletics landscape," Nader said in a press release.

DISCLOSURE

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.

Loading...