NASCAR Driver to Be Paid Entirely in Crypto in Voyager Sponsorship Deal

Voyager Digital is sponsoring Landon Cassill in a 19-race deal. He’ll be paid in a portfolio led by litecoin.

AccessTimeIconJun 17, 2021 at 6:02 p.m. UTC
Updated May 9, 2023 at 3:20 a.m. UTC

NASCAR driver Landon Cassill will be paid entirely in cryptocurrency in a new sponsorship deal with Voyager Digital, a publicly traded brokerage.

  • The 19-race deal will be “paid fully in a portfolio of cryptocurrency led by litecoin (LTC) and the voyager token (VGX),” Voyager said Thursday. A Voyager spokesperson told CoinDesk bitcoin (BTC) is also included.
  • Cassill’s Voyager-branded race car will make its debut this weekend at the Nashville Superspeedway.
  • The driver is the latest pro athlete taking sponsorship deals in crypto.
  • This year’s top pick in the National Football League draft, Trevor Lawrence, was paid fully in crypto after inking a deal with Sam Bankman-Fried’s Blockfolio investing app.
  • It’s not Voyager’s first foray into the world of sports. Earlier this year, in a Major League Baseball first, the company leased an Oakland A’s luxury suite for 1 BTC.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.