NASCAR Driver to Be Paid Entirely in Crypto in Voyager Sponsorship Deal

Voyager Digital is sponsoring Landon Cassill in a 19-race deal. He’ll be paid in a portfolio led by litecoin.

AccessTimeIconJun 17, 2021 at 6:02 p.m. UTC
Updated May 9, 2023 at 3:20 a.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

NASCAR driver Landon Cassill will be paid entirely in cryptocurrency in a new sponsorship deal with Voyager Digital, a publicly traded brokerage.

  • The 19-race deal will be “paid fully in a portfolio of cryptocurrency led by litecoin (LTC) and the voyager token (VGX),” Voyager said Thursday. A Voyager spokesperson told CoinDesk bitcoin (BTC) is also included.
  • Cassill’s Voyager-branded race car will make its debut this weekend at the Nashville Superspeedway.
  • The driver is the latest pro athlete taking sponsorship deals in crypto.
  • This year’s top pick in the National Football League draft, Trevor Lawrence, was paid fully in crypto after inking a deal with Sam Bankman-Fried’s Blockfolio investing app.
  • It’s not Voyager’s first foray into the world of sports. Earlier this year, in a Major League Baseball first, the company leased an Oakland A’s luxury suite for 1 BTC.

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk offers all employees above a certain salary threshold, including journalists, stock options in the Bullish group as part of their compensation.


Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.