NASCAR Driver to Be Paid Entirely in Crypto in Voyager Sponsorship Deal

Voyager Digital is sponsoring Landon Cassill in a 19-race deal. He’ll be paid in a portfolio led by litecoin.

AccessTimeIconJun 17, 2021 at 6:02 p.m. UTC
Updated May 9, 2023 at 3:20 a.m. UTC
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NASCAR driver Landon Cassill will be paid entirely in cryptocurrency in a new sponsorship deal with Voyager Digital, a publicly traded brokerage.

  • The 19-race deal will be “paid fully in a portfolio of cryptocurrency led by litecoin (LTC) and the voyager token (VGX),” Voyager said Thursday. A Voyager spokesperson told CoinDesk bitcoin (BTC) is also included.
  • Cassill’s Voyager-branded race car will make its debut this weekend at the Nashville Superspeedway.
  • The driver is the latest pro athlete taking sponsorship deals in crypto.
  • This year’s top pick in the National Football League draft, Trevor Lawrence, was paid fully in crypto after inking a deal with Sam Bankman-Fried’s Blockfolio investing app.
  • It’s not Voyager’s first foray into the world of sports. Earlier this year, in a Major League Baseball first, the company leased an Oakland A’s luxury suite for 1 BTC.


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