NASCAR Driver to Be Paid Entirely in Crypto in Voyager Sponsorship Deal
Voyager Digital is sponsoring Landon Cassill in a 19-race deal. He’ll be paid in a portfolio led by litecoin.
Updated May 9, 2023 at 3:20 a.m. UTC
![Landon Cassill at Charlotte Motor Speedway on May 29, 2021, in Concord, N.C.](https://www.coindesk.com/resizer/9bIb8BGqC00FV9zbZMpsictBhJ0=/567x378/filters:quality(80):format(jpg)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/NZCGWAX7L5G55AT4X7MZ5667EI.jpg)
NASCAR driver Landon Cassill will be paid entirely in cryptocurrency in a new sponsorship deal with Voyager Digital, a publicly traded brokerage.
- The 19-race deal will be “paid fully in a portfolio of cryptocurrency led by litecoin (LTC) and the voyager token (VGX),” Voyager said Thursday. A Voyager spokesperson told CoinDesk bitcoin (BTC) is also included.
- Cassill’s Voyager-branded race car will make its debut this weekend at the Nashville Superspeedway.
- The driver is the latest pro athlete taking sponsorship deals in crypto.
- This year’s top pick in the National Football League draft, Trevor Lawrence, was paid fully in crypto after inking a deal with Sam Bankman-Fried’s Blockfolio investing app.
- It’s not Voyager’s first foray into the world of sports. Earlier this year, in a Major League Baseball first, the company leased an Oakland A’s luxury suite for 1 BTC.