DJ 3LAU to Auction Full Album Tokenized on Ethereum Blockchain

3LAU is partnering with blockchain platform Origin to launch an auction for the Ultraviolet Vinyl NFT Collection.

Feb 17, 2021 at 3:30 p.m. UTC
Updated Sep 14, 2021 at 12:12 p.m. UTC

DJ, producer and crypto enthusiast 3LAU is set for an auction of a special edition of his album "Ultraviolet" that will be conducted with nonfungible tokens (NFTs).

  • 3LAU (real name Justin David Blau) is launching the sale for the Ultraviolet Vinyl NFT Collection to commemorate the album's three-year anniversary, project partner Origin Protocol announced Wednesday.
  • This will be the first time in music history that a full album is tokenized on the blockchain, the musician said in a tweet.
  • The 33 winning bidders will receive up to 11 bonus song NFTs from the album and a token redeemable for the physical vinyl, signed by 3LAU. The tokens will also unlock exclusive, unreleased tracks on 3LAU's website.
  • 3LAU has previously worked with digital collectibles marketplace Blockparty, which released NFTs for his music in conjunction with moving graphics from artist Mike Parsella.
  • NFTs are tokens like cryptocurrencies, but which can be assigned different features to represent a variety of unique assets. Origin Protocol is based on Ethereum.
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