When Lambo? Crypto's Favorite Automaker to Track Cars on Salesforce Blockchain

Automobili Lamborghini, the manufacturer of the most craved sports cars in crypto, will trial blockchain tech in its supply chain operations.

AccessTimeIconNov 19, 2019 at 1:00 p.m. UTC
Updated May 9, 2023 at 3:04 a.m. UTC
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Automobili Lamborghini, the manufacturer of the most craved sports cars in crypto, will trial blockchain tech in its supply chain operations.

Announced today, the luxury automaker will use an enterprise blockchain platform from Salesforce to track the authenticity of the cars sold on the secondary market.

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  • "When a Lamborghini is resold, the vehicle often goes through 800 to 1,000 certification checks that take place at the Lamborghini headquarters in Sant’Agata Bolognese, Italy," according to a press release published Tuesday by Salesforce.

    To ensure customers are buying a genuine Lambo with genuine parts, the company needs to employ a broad network of people and entities, such as dealerships, auction houses, repair shops, photographers and more, to help document each car's history. Blockchain tech will help to make this easier, Lamborghini believes, by gathering all the partners together in one trusted distributed network.

    In the future, "each vehicle will come with an immutable record of service, including restoration, prior ownership and more," and each car will be "armed against potential counterfeiting," Salesforce said.

    Paolo Gabrielli, head of after sales at Lamborghini, said the automaker has always been curious about new technologies despite its long history (it was founded in 1963).

    “Salesforce Blockchain will allow us to take our innovation a step further, accelerating the authenticity of our heritage vehicles faster than ever," Gabrielli said.

    Salesforce unveiled its enterprise blockchain platform, based on Hyperledger Sawtooth, in May. The product is provides a framework that allows customers to drag and drop ready-to-use modules to build their own blockchain networks with minimal need for writing code. Salesforce joined the Hyperledger consortium in May.

    “Blockchain is changing the way companies approach trust and transparency,” said Adam Caplan, Salesforce's SVP of emerging technology. “Lamborghini is a perfect example of this – we're excited to see how such an iconic brand is able to innovate and transform the vintage car market with a cutting edge technology like Salesforce Blockchain.”

    Lamborghini has now become the fourth client for Salesforce's blockchain platform, following Arizona State University, health research company IQVIA and ratings agency S&P Global, Salesforce's spokesperson Vince Bitong told CoinDesk.

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